If you’re an emerging tech company in a growing field, you might face one or more of the following problems:
Consumers lack awareness around what your tech is/does.
The public has mixed, negative, or misinformed perceptions about the technology, which affect consumer adoption and investment interest.
There’s a lack of traction despite the benefit. People don’t yet understand how it will change their life.
Prospective customers aren’t engaging or purchasing the product.
People don’t buy tech, they buy a feeling.
Stories are the best way to achieve this. Some stories are best delivered through films and campaigns, others through live events, digital video, live events and conversations, experiments, podcasts, VR, music, or art.
“a sharp observer of the entire digital culture”
Taryn helps future-forward brands craft headline grabbing films, experiments, and digital campaigns that engage millions and ignite public conversation.
With her background as a pioneering content creator and strategist across traditional and online media, she has collaborated with companies across: