If you’re an emerging tech company, you might face one or more of the following storytelling problems:
Consumers lack awareness around what your tech does.
The public has mixed, negative, or misinformed perceptions about the technology or brand, which affect consumer adoption and investment interest.
There’s a lack of traction despite benefit. People don’t yet understand how it will impact their life.
Prospective customers aren’t engaging with the product.
stories need to stick.
“a sharp observer of the entire digital culture”
Taryn’s story engineering formula helps future-forward companies craft headline grabbing stories (films, experiments, and digital campaigns) that engage millions and ignite public conversation and investment across: